Senior Product Designer
Expression
2023-Present · Washington, DC
Contributed to the UX transformation of a mission-critical DoD platform, creating a scalable product and design foundation that improved mission workflows and accelerated feature delivery.
- Conducts user research, interviews, and contextual inquiry to understand user needs and operational constraints.
- Facilitates workshops and collaborative design sessions to align cross-functional teams on product direction.
- Designs across the product lifecycle, from research and ideation through prototyping, testing, and delivery.
- Influences strategic product decisions using a user-centered and data-informed approach.
- Builds intuitive, accessible end-to-end workflows that support complex decision-making.
- Develops and evolve scalable design systems and component libraries for consistency and efficiency.
- Partners with PMs, engineers, and data/ML teams to ensure alignment from concept to implementation.
- Translates insights into actionable improvements for continuous product evolution.
UI/UX Designer
Poppins Media
2017-2023 · Washington, DC
Improved usability, brand consistency, and conversion across client products through user-centered UX, prototyping, and scalable design systems.
- Designed intuitive interfaces that improved user satisfaction and navigation clarity.
- Created user flows and journey maps that reduced task friction and increased engagement.
- Built wireframes and prototypes to speed product feedback cycles and reduce rework.
- Conducted user research and testing to identify pain points and inform solutions.
- Developed scalable design systems that strengthened visual consistency and sped up development.
- Specialized in responsive mobile design for iOS and Android.
- Applied accessibility and HCI principles to deliver inclusive experiences.
UI Designer
Optimus Technology, Inc
2016-2017 · Columbia, Maryland
Enhanced brand presence and usability through responsive web design and improved UI development workflows.
- Designed a responsive corporate website that strengthened brand engagement.
- Collaborated with developers to ensure seamless, high-quality UI implementation.
- Created user flows connecting third-party systems for improved integration.
- Built design documentation for consistent developer handoff and execution.
- Conducted usability testing to uncover issues and improve UI experience.
UI Designer
Freelance
2015-2016 · Remote
Delivered end-to-end design solutions for small businesses, improving brand identity, engagement, and conversion.
- Designed responsive websites that increased engagement across devices.
- Created full brand identity systems and visual guidelines.
- Designed email marketing assets that increased click-through rates.
- Conducted UX research and testing to optimize site usability.
- Collaborated on HTML/CSS implementation for high-fidelity delivery.
- Developed WordPress sites optimized for navigation and conversion.
Creative Director
Ascendant Innovations
2014-2015 · Pasadena, Maryland
Led brand and digital experience direction for clients, delivering cohesive visual identities and high-impact marketing design.
- Designed responsive websites that strengthened brand presence.
- Developed full brand identities including logos, colors, and typography.
- Directed multi-project design execution and maintained creative quality.
- Produced marketing and promotional materials across print and digital.
- Optimized designs for speed, performance, and cross-device compatibility.
Interactive Designer
Wax Chemistry Media, LLC
2007-2014 · Baltimore, Maryland
Designed and delivered high-impact digital and brand experiences that boosted audience engagement for early social media and web platforms.
- Designed, animated, and developed engaging web and social media packages with a focus on UX, accessibility, and brand consistency.
- Collaborated with clients through an end-to-end design process to align creative vision with business goals.
- Delivered custom digital solutions on time and within budget, blending creativity with technical execution.
- Created branding and promotional assets including logos, UI animations, websites, videos, and social content.
- Produced print and physical marketing materials such as posters, flyers, apparel, and vehicle wraps.
- Enhanced visual storytelling and interaction design to increase audience engagement across platforms.
Graphic Designer
United States Air Force
2003-2007 · Andrews AFB, Maryland
Designed mission-focused visual communications and media that supported leadership, base operations, and internal engagement.
- Produced visual materials and installations supporting base communications.
- Delivered multimedia presentations for senior leadership.
- Photographed events and ceremonies for internal and public affairs.
- Designed signage, displays, and printed materials for base initiatives.
- Supported cross-functional communication and media needs across the installation.
